THE TRAILBLAZER

TitleTHE TRAILBLAZER
BrandHEINEKEN
Product/ServiceHEINEKEN
Category A01. Direction
Entrant HEINEKEN INTERNATIONAL Amsterdam, THE NETHERLANDS
Idea Creation PUBLICIS ITALY Milan, ITALY
Media Placement STARCOM London, UNITED KINGDOM
Production MPC London, UNITED KINGDOM
Production 2 MJZ LONDON, UNITED KINGDOM
Credits
Name Company Position
Bruno Bertelli Publicis Italy Creative Director
Cristiana Boccassini Publicis Italy Creative Director
Marco Venturelli Publicis Italy Creative Director
Luca Cinquepalmi Publicis Italy Creative Director
Beatrice Mari Publicis Italy Copywriter
Simone Di Laus Publicis Italy Art Director
Alice Crovato Publicis Italy Agency Producer
David Pagnoni Publicis Italy WAD
Fabiola Miccone Publicis Italy Account Supervisor
Gianluca Di Tondo Heineken Senior Director Global Heineken Brand Global Commerce Heineken
Anuraag Trikha Heineken Heineken Brand Communication & Digital Director Global Commerce
Maja Mikielska Heineken Heineken Communication Manager Global Commerce Heineken
Matthija Van Heijningen MJZ Director
Helen Kenny MJZ Executive Producer
Donald Taylor MJZ Producer
Chayse Irvin MJZ DOP
Jono Griffith Work Editorial Editor
Carsten Keller, Dirk Riesenfeld, Andreu Lucio Archs, MPC VFX Supervisor
Philip Whalley MPC VFX Producer
Sandra Eklund MPC CG Line Producer
Deepanjal Eklund MPC Line Producer
Joanna Barcikowska MPC Production assistant
Jean-Clément Soret MPC Colourist
Raja Sehgal Grand Central Sound Studio London Sound Design
Flavio Ibba Red Rose Production Soundtrack "The Trailblazers"
Flavio Ibba Starcom Global Account Director
James Miles Starcom Global Business Director
Erica Rosengart Starcom Global Client Managing Director

Brief Explanation

A group of three friends decide, for once, to follow the one who wants to spend the night in an unknown destination instead of the usual-just round the corner pub. What happens next is an epic journey across time, sea and mountains. A metaphor of a legendary night, born to celebrate the small act of braveness needed to leave the security of our comfort zone and broaden our horizons. And once you arrive there, leave immediately after.

Execution

The trailblazers is a journey across four different cinematographic scenarios, each one belongings to a different cinematic genres. Everyone is crafted and blended to drive the viewer till the very last scene, the bar and the fifth scenario, the grand finale. To made this, we worked hard on the transitions from one world to the other. In this way, the final results is a blend and not a patchwork of styles.