TSAR ABDICATES

TitleTSAR ABDICATES
BrandRT
Product/ServiceHISTORY RE-ENACTMENT SOCIAL MEDIA PROJECT
Category A04. Production Design / Art Direction
Entrant RT Moscow, RUSSIA
Idea Creation RT Moscow, RUSSIA
Media Placement RT Moscow, RUSSIA
PR RT Moscow, RUSSIA
Production RT Moscow, RUSSIA
Credits
Name Company Position
Kirill Karnovich-Valua RT Deputy Editor-In-Chief, Creative and Innovations Director
Gleb Burashov RT Social media
Timur Zolotoev RT Head of Social Media
Revaz Todua RT Web-designer
Yaroslav Yarolavov RT Web-designer
Boris Gorlov RT Head of Creative dept.
Victoria Milovanova RT Creative dept., producer
Alexander Skryabin RT Director

Brief Explanation

Just imagine, Russia’s Tsar Nicholas II after signing a forced abdication in March 1917 instead of usual cigarette is first reaching for… his iPhone. #1917LIVE is the project which aims to tell the story of the Russian Revolution through real-time tweeting from a network of linked accounts. To promote the project we tried to animate the idea on screen with a series of teasers. The series consist of 4 online teaser videos featuring historical figures – Russia’s last Emperor Nicholas Romanov, Bolshevik leader Vladimir Lenin, the student living in Petrograd and an Army captain. The teasers recreate the events and atmosphere of 1917: the day the Tsar abdicated on a train, times of hunger in Petrograd, soldiers, Vladimir Lenin’s defining speech. Once the viewer is immersed into the intrigue of 1917 – a sudden twist occurs: all historic characters grab their mobile devices and casually log into Twitter.