Title | LA MAMA |
Brand | ING |
Product/Service | ING BELGIUM |
Category |
A01. Direction |
Entrant
|
MORTIERBRIGADE Brussels, BELGIUM
|
Idea Creation
|
MORTIERBRIGADE Brussels, BELGIUM
|
Production
|
CZAR Brussels, BELGIUM
|
Production 2
|
SONICVILLE Brussels, BELGIUM
|
Additional Company
|
ING BELGIUM Brussels, BELGIUM
|
Credits
Jens Mortier |
mortierbrigade |
Creative Director |
Joost Berends |
mortierbrigade |
Creative Director |
Philippe De Ceuster |
mortierbrigade |
Creative Director |
Charlotte Coddens |
mortierbrigade |
Head of Production |
Tom Verhoeven |
mortierbrigade |
Account Director |
Lisa De Roeck |
mortierbrigade |
Agency Producer |
Nicolas Mouquet |
mortierbrigade |
Copywriter |
Geoffrey Masse |
mortierbrigade |
Art Director |
Dorien Mathijssen |
mortierbrigade |
Strategic Planner |
Anne-Cécile Collignon |
mortierbrigade |
PR Manager |
Jonas Van Bael |
mortierbrigade |
Social Media Manager |
Pieter Nijs |
mortierbrigade |
Digital Director |
Melissa Tack |
mortierbrigade |
Digital Project Manager |
Kristoffer Borgli |
Czar |
Director |
Eurydice Gysel |
Czar |
Executive Producer |
Maarten De Sutter |
Czar |
Producer |
Håvard Byrkjeland |
|
Director Of Photography |
Joost Van Kerckhove |
Moxy |
Colour Garding |
Martin Leroy |
|
Editor |
Brief Explanation
We see a teenager doing things a teenager does. His mother follows him everywhere to pay for his needs. She is a bit intrusive, preventing him from enjoying his life. Little by little things are getting very awkward. Finally we discover it’s a dream and the boy wakes up scared to death. The voice over says it’s time to become independent by opening his own bank account.