| Title | LA MAMA |
| Brand | ING |
| Product/Service | ING BELGIUM |
| Category |
A01. Direction |
|
Entrant
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Idea Creation
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Production
|
CZAR Brussels, BELGIUM
|
|
Production 2
|
SONICVILLE Brussels, BELGIUM
|
|
Additional Company
|
ING BELGIUM Brussels, BELGIUM
|
Credits
| Jens Mortier |
mortierbrigade |
Creative Director |
| Joost Berends |
mortierbrigade |
Creative Director |
| Philippe De Ceuster |
mortierbrigade |
Creative Director |
| Charlotte Coddens |
mortierbrigade |
Head of Production |
| Tom Verhoeven |
mortierbrigade |
Account Director |
| Lisa De Roeck |
mortierbrigade |
Agency Producer |
| Nicolas Mouquet |
mortierbrigade |
Copywriter |
| Geoffrey Masse |
mortierbrigade |
Art Director |
| Dorien Mathijssen |
mortierbrigade |
Strategic Planner |
| Anne-Cécile Collignon |
mortierbrigade |
PR Manager |
| Jonas Van Bael |
mortierbrigade |
Social Media Manager |
| Pieter Nijs |
mortierbrigade |
Digital Director |
| Melissa Tack |
mortierbrigade |
Digital Project Manager |
| Kristoffer Borgli |
Czar |
Director |
| Eurydice Gysel |
Czar |
Executive Producer |
| Maarten De Sutter |
Czar |
Producer |
| Håvard Byrkjeland |
|
Director Of Photography |
| Joost Van Kerckhove |
Moxy |
Colour Garding |
| Martin Leroy |
|
Editor |
Brief Explanation
We see a teenager doing things a teenager does. His mother follows him everywhere to pay for his needs. She is a bit intrusive, preventing him from enjoying his life. Little by little things are getting very awkward. Finally we discover it’s a dream and the boy wakes up scared to death. The voice over says it’s time to become independent by opening his own bank account.