DISCOVER THE MAGIC OF CRAFT
Title | DISCOVER THE MAGIC OF CRAFT |
Brand | MONTBLANC |
Product/Service | MONTBLANC |
Category |
A12. Achievement in Production |
Entrant
|
SCHOLZ & FRIENDS Berlin, GERMANY
|
Idea Creation
|
SCHOLZ & FRIENDS Berlin, GERMANY
|
Production
|
SALON ALPIN Vienna, AUSTRIA
|
Credits
Matthias Spaetgens |
Scholz & Friends |
Chief Creative Officer |
Robert Krause |
Scholz & Friends |
Managing Creative Director |
Jörg Waschescio |
Scholz & Friends |
Creative Director |
Max Marohn |
Scholz & Friends |
Art Director |
Felix John |
Scholz & Friends |
Copywriter |
Nina Stegmann |
Scholz & Friends |
Account Manager |
Janice Kretschmer |
Scholz & Friends |
Account Manager |
Kilian Kapfer |
Scholz & Friends |
Strategist |
Kirill Falkow |
Scholz & Friends |
Strategist |
Nele Siegl |
Scholz & Friends |
Agency Producer |
Kristin Ammon |
Scholz & Friends |
Agency Producer |
Lip Comarella |
Salon Alpin |
Director, Cinematographer, Editor |
Simon Griesser |
Salon Alpin |
Director, Cinematographer, Editor |
Daniela Leitner |
n/a |
Character Design, Painting |
Matthias Hacksteiner |
fifth music |
Music |
n/a |
Oldskull FX |
Puppet Construction |
n/a |
COLA |
Animation, Set construction |
Maria Groh |
Montblanc |
Associate Director Marketing Communications |
Emel Biallas |
Montblanc |
Senior Manager Brand Communications |
Brief Explanation
Under the tagline “The Magic of Craft”, we visit the diligent craftsmen at the Montblanc workshops in Switzerland, Italy and Germany. The film is a carefully hand-crafted stop-motion animation. The design of the hand-crafted puppets and film sets is modern yet emotional and uses a wide variety of materials from silicon, to wood and leather.
Results
The challenge was to combine classic stop motion animation with completely handcrafted characters and synchronized camera movement.
Due to drying times of the different materials, crafting the characters took more than 200 hours for each of them.
Furthermore the budget was extremely low (< 100k) for a production that last nearly 8 months.