Title | MADE BY DIABETICS |
Brand | ROCHE DIABETES CARE RUS |
Product/Service | ACCU-CHEK |
Category |
A05. Cinematography |
Entrant
|
VOSKHOD Ekaterinburg, RUSSIA
|
Idea Creation
|
VOSKHOD Ekaterinburg, RUSSIA
|
Media Placement
|
VOSKHOD Ekaterinburg, RUSSIA
|
PR
|
VOSKHOD Ekaterinburg, RUSSIA
|
Production
|
SKBD.SH Moscow, RUSSIA
|
Credits
Andrey Gubaydullin |
Voskhod |
Executive Creative Director |
Daria Ovechkina |
Voskhod |
Copywriter |
Anton Rozhin |
Voskhod |
Copywriter |
Vladislav Derevyannikh |
Voskhod |
Design Director |
Ilya Linetsky |
Voskhod |
Post Production |
Jeff Labbe |
- |
Director |
Roman Bukh |
Voskhod |
Strategic Planner |
Brief Explanation
We put together a production crew and cast solely consisting of people living with the disease to create a real-world film encouraging them to continue the fight.
Director, cast, crew and even extras - more than 80 diabetics and caregivers made an inspirational film with the message:
Don’t suffer from diabetes, live with it.