Title | EVERYBODY LOVES CRABS |
Brand | VICIUNAI GROUP |
Product/Service | VICI CRABSTICKS |
Category |
A10. Animation |
Entrant
|
VOSKHOD Ekaterinburg, RUSSIA
|
Idea Creation
|
VOSKHOD Ekaterinburg, RUSSIA
|
Production
|
VOSKHOD Ekaterinburg, RUSSIA
|
Credits
Andrey Gubaydullin |
Voskhod |
Executive Creative Director |
Anton Rozhin |
Voskhod |
Copywriter |
Daria Ovechkina |
Voskhod |
Copywriter |
Ilya Linetsky |
Voskhod |
Post Production |
Vladislav Derevyannikh |
Voskhod |
Design Director |
Felix Bondarev |
- |
Musician |
Dmitry Sienduk |
SNDK |
Bloger |
Natalia Belikova |
- |
Animator |
Brief Explanation
The love (for crab meat in particular) is the ultimate uniting power for the whole world. In our song we have several pairs of antagonists (sexist and feminist, anarchist and hippie, left and right…) who fight and then dance together with crabs.
We put more than 40 “Easter eggs” in video - references to celebrities, memes, politicians, recent news, movies…