EVERYBODY LOVES CRABS

TitleEVERYBODY LOVES CRABS
BrandVICIUNAI GROUP
Product/ServiceVICI CRABSTICKS
Category A10. Animation
Entrant VOSKHOD Ekaterinburg, RUSSIA
Idea Creation VOSKHOD Ekaterinburg, RUSSIA
Production VOSKHOD Ekaterinburg, RUSSIA
Credits
Name Company Position
Andrey Gubaydullin Voskhod Executive Creative Director
Anton Rozhin Voskhod Copywriter
Daria Ovechkina Voskhod Copywriter
Ilya Linetsky Voskhod Post Production
Vladislav Derevyannikh Voskhod Design Director
Felix Bondarev - Musician
Dmitry Sienduk SNDK Bloger
Natalia Belikova - Animator

Brief Explanation

The love (for crab meat in particular) is the ultimate uniting power for the whole world. In our song we have several pairs of antagonists (sexist and feminist, anarchist and hippie, left and right…) who fight and then dance together with crabs. We put more than 40 “Easter eggs” in video - references to celebrities, memes, politicians, recent news, movies…