BMW SERVICE INSTITUTIONAL CAMPAIGN
| Title | BMW SERVICE INSTITUTIONAL CAMPAIGN |
| Brand | BMW SERVICE |
| Product/Service | BMW COSMETIC REPAIR, BMW MOBILE CARE, BMW WHEELS AND TYRES, BMW ACCESSORIES, BMW |
| Category |
A11. Visual Effects |
|
Entrant
|
M&C SAATCHI Milan, ITALY
|
|
Idea Creation
|
M&C SAATCHI Milan, ITALY
|
|
Production
|
UTOPIA Milan, ITALY
|
Credits
| Luca Scotto Di Carlo |
M&C Saatchi Milan |
Executive Creative Director |
| Vincenzo Gasbarro |
M&C Saatchi Milan |
Executive Creative Director |
| Lorenzo Branchi |
M&C Saatchi Milan |
Copywriter |
| Roberto Ardigò |
M&C Saatchi Milan |
Art Director |
| Margherita Zanvit |
M&C Saatchi Milan |
Account Director |
| Giusy Cesareo |
M&C Saatchi Milan |
Account |
| Federico Fornasari |
M&C Saatchi Milan |
Production Director |
| Vincenzo Gasbarro |
Utopia Production Company |
Director |
| Francesco Di Trani |
Utopia Production Company |
Executive Producer |
| Massimo Capucci |
M&C Saatchi Milan |
Head of Planning |
Brief Explanation
The whole film is built on a misunderstanding: while the cars look real, when the camera zooms out, we discover they are in fact scale models. And each model tells a story of the special care BMW takes with your car.