| Title | CITROËN C5 RUNNER |
| Brand | CITROËN |
| Product/Service | CITROËN C5 |
| Category |
A02. Script |
|
Entrant
|
HUMANSEVEN Paris, FRANCE
|
|
Idea Creation
|
HUMANSEVEN Paris, FRANCE
|
|
Production
|
HUMANSEVEN Paris, FRANCE
|
|
Production 2
|
HRCLS Paris, FRANCE
|
|
Production 3
|
EAGLE MEDIA Shanghai, CHINA
|
Credits
| Xavier Beauregard |
Les Gaulois |
Chief Creative Officer |
| Florence Vignon |
Les Gaulois |
Art Director |
| Vanina Guillier |
Les Gaulois |
Copywriter |
| Christopher Thiery |
Les Gaulois |
Head of TV |
| Julie Malet |
Les Gaulois |
TV Producer |
Brief Explanation
From a French original idea, the film was shot around Shanghai. The story of a man who leaves his home in his Citroën C5 Aircross to drive to a location where he is going to do his training run.
Throughout the whole film we feel he is mentally preparing for the physical effort to come and to brave the elements.
The final twist makes this the ultimate comfort SUV.
Our hero is demonstrating his strong minded without neglected the comfort of his car.