#SANTACLARA CHRISTMASFILM
| Title | #SANTACLARA CHRISTMASFILM |
| Brand | LIDL STIFTUNG & CO. KG, STIFTSBERGSTRAßE 1, 74167 NECKARSULM |
| Product/Service | RETAILER / SUPERMARKET |
| Category |
A07. Use of Original Music |
|
Entrant
|
ÜBERGROUND Hamburg, GERMANY
|
|
Idea Creation
|
ÜBERGROUND Hamburg, GERMANY
|
|
Production
|
BIGFISH FILMPRODUKTION Berlin, GERMANY
|
Credits
| Jo Marie Farwick |
Überground GmbH |
CEO |
| Nikolaus Ronacher |
Überground GmbH |
Creative Director |
| Kathi Walter |
Überground GmbH |
Art Director |
| Christian Ruess |
Überground GmbH |
Art Director |
| Simon Heeger & Christian Vorländer |
2WEI Music |
Music |
| Danilo Klöfer, Ute Ressler |
Überground GmbH |
Agency Producer |
| Nathan Price |
Bigfish Berlin |
Director |
| Martin Ruhe |
Bigfish |
DOP |
Brief Explanation
Christmas 2016, Europe's biggest discounter welcomes a very new Christmas with a gentle takeover by a new, charming ambassador for a a new easy Christmas: #SantaClara.
With an anthem in an extensive viral film at its core that establishes and explains Santa Clara and
comes as a gift to all the women that make Christmas the Holiday it really is. The film spreads our
message of an easy Christmas throughout all of Europe.
Please watch the original viral video that not only aired Europe-wide on TV but became one of the
most shared Christmas videos ever.