| Title | WE ARE ALL CONNECTED |
| Brand | WWF HUNGARY |
| Product/Service | WWF |
| Category |
A01. Direction |
|
Entrant
|
WHITE RABBIT Budapest, HUNGARY
|
|
Idea Creation
|
WHITE RABBIT Budapest, HUNGARY
|
|
Idea Creation 2
|
MOHOLY-NAGY UNIVERSITY OF ART AND DESIGN Budapest, HUNGARY
|
|
Production
|
MOHOLY-NAGY UNIVERSITY OF ART AND DESIGN Budapest, HUNGARY
|
|
Production 2
|
VERTIGO DIGITAL Budapest, HUNGARY
|
Credits
| Istvan Bracsok |
White Rabbit Budapest |
Executive Creative Director |
| Levente Kovacs |
White Rabbit Budapest |
Executive Creative Director |
| Akos Lugossy |
White Rabbit Budapest |
Art Director |
| Marcell Szoke |
White Rabbit Budapest |
Art Director |
| Attila Kozmoczki |
White Rabbit Budapest |
Graphic Designer |
| Levente Balint |
White Rabbit Budapest |
Client Service Director |
| Alexa Antal |
WWF Hungary |
Communications Manager |
| Zsofia Joo |
WWF Hungary |
Communications Officer |
| Laszlo Ruska |
- |
Director |
| David Ringeisen |
- |
Director |
| Jozsef Fulop |
Moholy-Nagy University Of Art And Design |
Producer |
| Gabor Reti |
- |
Tutor |
| Jeno Udvardi |
Vertigo Digital Ltd |
Digital Supervisor |
| Rita Domonyi |
Moholy-Nagy University Of Art And Design |
Dramaturg |
| Judit Czako |
- |
Editor |
| Krisztina Hollo Leleszi |
- |
Production Manager |
| Attila Pacsay |
- |
Composer |
| Balazs Alpar |
- |
Composer |
| Miklos Erdei |
- |
Models and Textures |
| Kamilla Kubisch |
- |
Models and Textures |
| Zoltan Szalay |
- |
Animator |
| Roland Peter Bodis |
- |
Animator |
| Csaba Kiss |
- |
Digital Artist |
| Gabor Pulai |
- |
Digital Artist |
| David Svantner |
- |
Digital Artist |
| Zsolt Ormandlaky |
- |
Compositor |
| Szabolcs Szabados |
- |
Digital Artist |
Brief Explanation
An ordinary desk and typical office supplies are the backdrop for this micro-universe that carries the macromessage, inroducing the real problems of our real world: air-pollution, deforestation, overfishing, climate-change – thus making these abstract, complex environmental issue more tangible for everyone.
Execution
We spent more than 3 months studying the art of origami and the motion of wild animals. In origami, you have to face some serious boundaries and work within limitations coming from the material itself, so you have to think in a very structured manner.
The simplified shapes gave us some artistic restrictions, but we finally succeeded in creating a believable world of paper animals that contain and reflect the main characteristics of the living world.
The texture of paper (it can be torn, creased, stained) symbolizes the vulnerability and fragility of wildlife with a simple, easily understandable metaphor. The direction – with its focus on storytelling – maximizes this metaphor’s dramatic effect with the stylish animation, the well-timed visual and sound editing. Each and every element of the film has been designed to convey the complexity of our world and to express the core message: “We are all connected”.