Title	SMART "WOUNDS OF THE CITY"
Brand	DAIMLER AG / SMART
Product/Service	SMART FORTWO
Category	A09. Sound Design
Entrant	BBDO GROUP GERMANY Berlin, GERMANY
Idea Creation	BBDO GROUP GERMANY Berlin, GERMANY
Media Placement	FUEL@PUBILICIS MEDIA Düsseldorf, GERMANY
Production	FILM DELUXE Berlin, GERMANY

Name	Company	Position
Wolfgang Schneider	BBDO Group Germany GmbH	Chief Creative Officer
Tobias Grimm, Mirko Stolz	BBDO Berlin GmbH	Creative Managing Director
Lukas Liske	BBDO Berlin GmbH	Executive Creative Director / Copywriter
Daniel Schweinzer	BBDO Berlin GmbH	Executive Creative Director / Art Director
Jens Fauth	BBDO Berlin GmbH	Managing Director
Steffen Günther	BBDO Berlin GmbH	Account Director
Silke Rochow	BBDO Berlin GmbH	Agency Producer
Steffen Gentis	BBDO Group Germany GmbH	Chief Production Officer
Katharina Strauss, Jürgen Krause	Film Deluxe GmbH	Producer
-	Film Deluxe GmbH	Post Production
-	Chimney group	Post Production Company (Edit & Grading)
-	Not a Machine	Music / Sound Design
Meeto	c/o Film Deluxe GmbH	Director
Christian Huck	c/o n-o-agency	Director Of Photography
Matthias Graatz	c/o first Eight	Editor
-	Film Deluxe GmbH	Visual Effects / Animation
Stefanie Übelhör	-	Setting
Nikolaus Grunert	-	Composer

Brief Explanation

A city at dawn. We hear the massive footsteps and frightening screams of a mysterious monster. The camera takes us on a journey through the streets, showing all kinds of damages. Fallen lamp posts. The destroyed roofing of a supermarkt trolley shelter. Various scratch marks and traces on walls. And many more. Only in the end we understand that all those wounds haven’t been caused by a monster – but by big cars. The message: “Love your city. Don't drive a monster. smart.“