Title | "RUSSIAN HILL" |
Brand | DAIMLER AG / SMART |
Product/Service | SMART FORTWO / SMART FORFOUR |
Category |
A03. Casting |
Entrant
|
BBDO GROUP GERMANY Berlin, GERMANY
|
Idea Creation
|
BBDO GROUP GERMANY Berlin, GERMANY
|
Production
|
STERNTAG FILM Hamburg, GERMANY
|
Credits
Wolfgang Schneider |
BBDO Group Germany GmbH |
Chief Creative Officer |
Mirko Stolz |
BBDO Berlin GmbH |
Creative Managing Director |
Tobias Grimm |
BBDO Berlin GmbH |
Creative Managing Director |
Ton Hollander |
BBDO Berlin GmbH |
Creative Managing Director |
Michael Schachtner |
BBDO Berlin GmbH |
Executive Creative Director |
David Missing |
BBDO Berlin GmbH |
Creative Director |
Shelley Lui |
BBDO Berlin GmbH |
Art Director |
Nico Baumann |
BBDO Berlin GmbH |
Copywriter |
Samuel Weiss |
BBDO Berlin GmbH |
Copywriter |
Lindsay Jönsson |
BBDO Berlin GmbH |
Account Director |
Silke Rochow |
BBDO Berlin GmbH |
Agency Producer |
Steffen Gentis |
BBDO Group Germany GmbH |
Chief Production Officer |
Kim Höver, Maik Siering |
Sterntag Film GmbH |
Producer |
- |
Glassworks London Ltd. |
Post Production Company |
The Perlorian Brothers |
- |
Directors |
Sebastian Pfaffenbichler |
- |
Director Of Photography |
- |
Yessian Hamburg |
Music/Sound Design |
Ralf Denker, Ingmar Rehberg |
- |
Composer |
- |
Studio Funk GmbH & Co. KG |
Audio Production House |
Andy Schlegel |
Studio Funk GmbH & Co. KG |
Sound Engineer |
Uta Wittchen |
Studio Funk GmbH & Co. KG |
Producer |
Fabrizio Rossetti |
- |
Editor |
Brief Explanation
Few cars are as free from conventions and clichés as a smart – because a smart fits in any gap but definitely not in any category. And that’s why hardly any other car is as suited to expose clichés – even if the cliché is a typical action movie car chase or a pseudo-philosophical dialogue from a French art house film.
As the film's centerpiece are the clichés that get unmasked by the smart car, it was key to find actors that impersonate these clichés as much as possible. That's why the casting actually took place in the cities we were sure to just find that:
In New York City we invited dozens of actors to find the perfectly stereotypical buddy cop film team, a hot-tempered young sidekick next to an older and more experienced partner.
For Art-house we went to Paris to find a handsome yet interesting and slightly melancholic French couple with real French accents that could just have been taken directly out of a Godard film.