| Title | "BLACK & WHITE" |
| Brand | DAIMLER AG / SMART |
| Product/Service | SMART FORTWO / SMART FORFOUR |
| Category |
A02. Script |
|
Entrant
|
BBDO GROUP GERMANY Berlin, GERMANY
|
|
Idea Creation
|
BBDO GROUP GERMANY Berlin, GERMANY
|
|
Production
|
STERNTAG FILM Hamburg, GERMANY
|
Credits
| Wolfgang Schneider |
BBDO Group Germany GmbH |
Chief Creative Officer |
| Mirko Stolz |
BBDO Berlin GmbH |
Creative Managing Director |
| Tobias Grimm |
BBDO Berlin GmbH |
Creative Managing Director |
| Ton Hollander |
BBDO Berlin GmbH |
Creative Managing Director |
| Michael Schachtner |
BBDO Berlin GmbH |
Executive Creative Director |
| David Missing |
BBDO Berlin GmbH |
Creative Director |
| Shelley Lui |
BBDO Berlin GmbH |
Art Director |
| Nico Baumann |
BBDO Berlin GmbH |
Copywriter |
| Samuel Weiss |
BBDO Berlin GmbH |
Copywriter |
| Lindsay Jönsson |
BBDO Berlin GmbH |
Account Director |
| Silke Rochow |
BBDO Berlin GmbH |
Agency Producer |
| Steffen Gentis |
BBDO Group Germany GmbH |
Chief Production Officer |
| Kim Höver, Maik Siering |
Sterntag Film GmbH |
Producer |
| - |
Glassworks London Ltd. |
Post Production Company |
| The Perlorian Brothers |
- |
Directors |
| Sebastian Pfaffenbichler |
- |
Director Of Photography |
| - |
Yessian Hamburg |
Music/Sound Design |
| Ralf Denker, Ingmar Rehberg |
- |
Composer |
| - |
Studio Funk GmbH & Co. KG |
Audio Production House |
| Andy Schlegel |
Studio Funk GmbH & Co. KG |
Sound Engineer |
| Uta Wittchen |
Studio Funk GmbH & Co. KG |
Producer |
| Fabrizio Rossetti |
- |
Editor |
Brief Explanation
Few cars are as free from conventions and clichés as a smart – because a smart fits in any gap but definitely not in any category. And that’s why hardly any other car is as suited to expose clichés – even if the cliché is a typical action movie car chase or a pseudo-philosophical dialogue from a French art house film.