Title	MOMENTS
Brand	VOLVO CARS
Product/Service	THE NEW VOLVO XC60
Category	A01. Direction
Entrant	FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation	FORSMAN & BODENFORS Gothenburg, SWEDEN
Media Placement	MINDSHARE Gothenburg, SWEDEN
Production	NEW LAND Stockholm, SWEDEN
Additional Company	CUT+RUN Los Angeles, USA
Additional Company 2	CHIMNEY Stockholm, SWEDEN

Name	Company	Position
Andreas Malm	Forsman & Bodenfors	Art Director
Karl Risenfors	Forsman & Bodenfors	Art Director
Gustav Johansson	Forsman & Bodenfors	Copywriter
Anders Bothén	Forsman & Bodenfors	Account Supervisor
Ewa Edlund	Forsman & Bodenfors	Account Executive
Jim Elfving	Forsman & Bodenfors	Agency Producer
Jenny Ring	Forsman & Bodenfors	Music Supervisor
Bjarne Darwall	Forsman & Bodenfors	PR Strategist
Martin Joelsson	Forsman & Bodenfors	Designer
Mikael Kruse	Volvo Cars	Client Supervisor
Gustav Johansson	New Land	Director
Chase Irvin	New Land	Director Of Photography
Sam Ostrove	Cut + Run	Editor
Natanael Ericsson	Bad Land	Director
Therese Engberg	New Land	Executive Producer
Joel Rostmark	New Land	Producer
Oskar Larsson	Chimney	Grade
Ellinor Nilsson	Chimney	Sound Design
Dan Romer	Dan Romer	Composer

Brief Explanation

In the launch campaign for the New Volvo XC60 – one of the safest cars ever made – we celebrate everything that can happen in life, when accidents don’t. We get to follow a young girl on her way to the first day of a new school, while simultaneously hearing her talk to her mom about her dreams and hopes for the future. Throughout the story we also follow a woman driving an XC60 on her way to work. Everything is leading up to a critical moment towards the end of the film. An accident is about to happen, but Volvo’s City Safety system recognizes the little girl and brakes the car automatically. And out of all the moments the young girl talks about in the film, this might just be the most important one. Because sometimes the moments that never happen, matter the most.

Execution

A huge part of this film was the idea of celebrating every great moment that can happen in life. So in order to achieve the right atmosphere and feeling, the craft was crucial. Both direction and cinematography had to be on point to make the life story feel both realistic and magical at the same time.