THE INTERNET OF S**T SONG

TitleTHE INTERNET OF S**T SONG
BrandSEMCON
Product/ServiceSEMCON
Category A04. Production Design / Art Direction
Entrant FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation FORSMAN & BODENFORS Gothenburg, SWEDEN
PR MATTER SWEDEN Gothenburg, SWEDEN
Production CAMP DAVID FILM Stockholm, SWEDEN
Additional Company FROST VFX Stockholm, SWEDEN
Additional Company 2 REDPIPE Stockholm, SWEDEN
Credits
Name Company Position
Karin Jacobsson Forsman & Bodenfors Art Director
Gustav Johansson Forsman & Bodenfors Copywriter
Stefan Thomson Forsman & Bodenfos Digital Innovator
Magnus Almberg Forsman & Bodenfors Designer
Lena Sellman Forsman & Bodenfors Agency Producer
Susanna Glenndahl Thorslund Forsman & Bodenfors Account Director
Helen Johansson Forsman & Bodenfors Account Manager
Klara Knape Forsman & Bodenfors Planner
Bjarne Darwall Forsman & Bodenfors PR Strategist
Jenny Ring Forsman & Bodenfors Music Supervisor
Daniel Warwick Camp David Film Director
Johan Horjus Camp David Film Director Of Photography
Rickard Edholm Camp David Film Executive Producer
Marty Schenk Marty Schenk Editor
James Bamford The Mill London Grading
James Bamford The Mill London Grading
HOQ HOQ Music
Rob Carlisle Production Designer / Fabrication Supervisor
Jason Human Art Director
Sophie Fraser Wardrobe Stylist
Elsa Carlisle Administrator
Xander Bosman Puppeteer (Animatronics)
Hansie Visagie Marionette Puppeteer
Thea Visagie Marionette Puppeteer
Marissa Horn Set Dresser
Kaitlyn Coss Set Dresser
Hein Smith Set Dresser
Zania Gerber Puppet Stylist / Puppeteer
Per Nilsson Semcon Director of PR and Communication

Brief Explanation

Smart products can be pretty dumb if not developed to fit human behavior and needs. In our new Internet of Things dystopia, Alex the puppet gets tangled up in technology to clearly show the need for Semcons human centric approach to usability and technology.