RULEBREAKER - RUBEN LENTEN

TitleRULEBREAKER - RUBEN LENTEN
BrandSAMSUNG BENELUX
Product/ServiceMOBILE - SAMSUNG GALAXY S8
Category A06. Editing
Entrant CHEIL WORLDWIDE Amsterdam, THE NETHERLANDS
Idea Creation CHEIL WORLDWIDE Amsterdam, THE NETHERLANDS
PR CHEIL WORLDWIDE Amsterdam, THE NETHERLANDS
Production CHEIL WORLDWIDE Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Norman Groenewegen Cheil Benelux Associate Creative Director
Pepijn Spanjerberg Cheil Benelux Associate Creative Director
Thijs de Boer Cheil Benelux Executive Creative Director
Peter Hamelinck Freelancer Freelance Creative
Roos Bulder Samsung Benelux Manager Marketing Communications & Channel Marketing IMD
Marius Klijzing Samsung Benelux Senior Product Manager Mobile Phones
Gerben van Walt Meijer Samsung Benelux Head of Marketing IMD
Mariska Kloezen Cheil Benelux Managing Director
Judith Langeslag Cheil Benelux Account Director
Pirke Bergsma Pirke Productions Agency Producer
Willem Bos CZAR Executive Producer
Frank Coenen CZAR Executive Producer
Jona Honer CZAR Director
Paul Ozgur CZAR DOP Lighting Cameraman
Annelien van Wijnbergen Kapsalon Editor
Joppo de Grot De Grot Director
Justin Bakker The Bakery Post Production Artist
Jorrit Kleijnen Paraphrase Sound Engineer
Taco Drijfhout Paraphase Sound Engineer
Femke Koenen Samsung Benelux Trainee Marketing Communication IMD

Brief Explanation

We made portraits of five Rulebreakers who in their own way embody the ‘Do What You Can’t’ mind-set. Through perseverance, self-awareness and drive, these Dutch celebrities made their mark and inspire others to do the same: to follow their own path. This portrait tells the story of extreme kitesurfer Ruben Lenten, whose life ground to a halt when he was diagnosed with lymph node cancer. Normally, if you can beat this disease, there’s only a small chance you’ll be able to reach your former physical capacity. But Ruben fought back and despite the advice of all the doctors, he got back on his board again. Now, as a true Rulebreaker, he continues to fight every storm as one of the best Kite surfers in the world.