Title | THE ENCOUNTER |
Brand | MERCEDES-BENZ |
Product/Service | MERCEDES ME |
Category |
A03. Casting |
Entrant
|
BBDO PARIS, FRANCE
|
Idea Creation
|
BBDO PARIS, FRANCE
|
Idea Creation 2
|
MERCEDES-BENZ Verseilles, FRANCE
|
Production
|
BBDO PARIS, FRANCE
|
Credits
Matthieu Elkaim |
BBDO PARIS |
Chief Creative Officer |
Julien Benmoussa |
PROXIMITY BBDO |
Executive Creative Director |
Clément Dantzer |
PROXIMITY BBDO |
Creative |
Benoît Lagalle |
PROXIMITY BBDO |
Creative |
Séverine Autret |
CLM BBDO |
Managing Director |
Charlotte Montrichard |
CLM BBDO |
Group Manager |
Paul Johanet |
PROXIMITY BBDO |
Group Manager |
Sandra Sancho |
PROXIMITY BBDO |
Project Manager |
Loïc Mercier |
BBDO PARIS |
Head of Strategy |
Nicolas Orsoni |
PROXIMITY BBDO |
Senior Planning Director |
Christophe Werbrouck |
PROXIMITY BBDO |
Community Manager |
Julien Sanson |
BBDO PARIS |
Manager Production Department |
Stéphane Floch |
BBDO PARIS |
Producer |
Matthieu Mamtovani |
Freelance |
Director |
Martine Ferey |
BBDO PARIS |
Post Producer |
Damien Dupoux |
BBDO PARIS |
Editor |
Jérémy Delhuvenne |
BBDO PARIS |
Motion Designer |
XX |
FACTORY |
Executive Production |
Karl Spanberg |
SPOCK MUSIC |
Composition |
STÉPHANE BOUTIER |
MERCEDES-BENZ |
VP Marketing, Mercedes-Benz Cars |
BEATRICE TANGUY |
MERCEDES-BENZ |
Manager, Marketing Department |
Brief Explanation
“The Encounter” tells the story of a group of children who are mysteriously fascinated by their neighbour’s Mercedes E Class. With the ambition to go beyond a standard product demo, the commercial skilfully borrows from the codes of popular sci-fi movies, proving us that technology is definitely part of the magic of a dream car.
The main part of the casting call was to find a bunch of kids who fit in with the sci-fi 90’s movies and themes.
We were looking for a distinct diversity and a sort of mystery that oozes from the group.
We had to find actors who could show a maximum of emotion without pronouncing any words.
We wanted to stray away from classic Mercedes casts and instead put a mysterious touch onto our film.