Title | COME ON DRIVE! |
Brand | UBISOFT |
Product/Service | MARIO+RABIDS KINGDOM BATTLE |
Category |
A01. Direction |
Entrant
|
BBDO PARIS, FRANCE
|
Idea Creation
|
BBDO PARIS, FRANCE
|
PR
|
BBDO PARIS, FRANCE
|
Production
|
BBDO PARIS, FRANCE
|
Credits
Matthieu Elkaim |
BBDO PARIS |
Chief Creative Officer |
Clément Dantzer |
PROXIMITY BBDO |
Creative |
Benoît Lagalle |
PROXIMITY BBDO |
Creative |
EMMANUEL DEVEZEAUX |
PROXIMITY BBDO |
VICE-PRESIDENT |
NICOLAS CARLOTTI |
BBDO PARIS |
Account Director |
LUCIE LAVRARD |
CLM BBDO |
Account Manager |
Nicolas Orsoni |
PROXIMITY BBDO |
Senior Planning Director |
Julien Sanson |
BBDO PARIS |
Manager Production Department |
Martine Ferey |
BBDO PARIS |
Post Producer |
LAURIANNE FRÉGUIN |
BBDO PARIS |
Post producer |
Stéphane Floch |
BBDO PARIS |
Producer |
xxx |
TRIXTR |
Executive production |
olivier Abbou |
xxx |
Director |
XXX |
DIGITAL DISTRICT |
Post Production |
GEOFFROY SARDIN |
UBISOFT |
SENIOR VICE PRESIDENT SALES & MARKETING |
GUILLAUME CARMONA |
UBISOFT |
MARKETING VICE PRESIDENT |
CEDRIK DELMAS |
UBISOFT |
Marketing Director |
VALENTIN MEYER |
UBISOFT |
Brand Manager |
Brief Explanation
When you are committing a robbery, you better have good driver to escape. In “Com’on Drive” we follow a gang of bankrobbers making a getaway. Unfortunately, their driver will not provide them all the help they needed.
Execution
We needed to have a strong cinematography with this commercial like it was a real scene from an gangster movie. That’s why the first 35sec of the film consisted of a single, unbroken shot.