| Title | COME ON DRIVE! |
| Brand | UBISOFT |
| Product/Service | MARIO+RABIDS KINGDOM BATTLE |
| Category |
A01. Direction |
|
Entrant
|
BBDO PARIS, FRANCE
|
|
Idea Creation
|
BBDO PARIS, FRANCE
|
|
PR
|
BBDO PARIS, FRANCE
|
|
Production
|
BBDO PARIS, FRANCE
|
Credits
| Matthieu Elkaim |
BBDO PARIS |
Chief Creative Officer |
| Clément Dantzer |
PROXIMITY BBDO |
Creative |
| Benoît Lagalle |
PROXIMITY BBDO |
Creative |
| EMMANUEL DEVEZEAUX |
PROXIMITY BBDO |
VICE-PRESIDENT |
| NICOLAS CARLOTTI |
BBDO PARIS |
Account Director |
| LUCIE LAVRARD |
CLM BBDO |
Account Manager |
| Nicolas Orsoni |
PROXIMITY BBDO |
Senior Planning Director |
| Julien Sanson |
BBDO PARIS |
Manager Production Department |
| Martine Ferey |
BBDO PARIS |
Post Producer |
| LAURIANNE FRÉGUIN |
BBDO PARIS |
Post producer |
| Stéphane Floch |
BBDO PARIS |
Producer |
| xxx |
TRIXTR |
Executive production |
| olivier Abbou |
xxx |
Director |
| XXX |
DIGITAL DISTRICT |
Post Production |
| GEOFFROY SARDIN |
UBISOFT |
SENIOR VICE PRESIDENT SALES & MARKETING |
| GUILLAUME CARMONA |
UBISOFT |
MARKETING VICE PRESIDENT |
| CEDRIK DELMAS |
UBISOFT |
Marketing Director |
| VALENTIN MEYER |
UBISOFT |
Brand Manager |
Brief Explanation
When you are committing a robbery, you better have good driver to escape. In “Com’on Drive” we follow a gang of bankrobbers making a getaway. Unfortunately, their driver will not provide them all the help they needed.
Execution
We needed to have a strong cinematography with this commercial like it was a real scene from an gangster movie. That’s why the first 35sec of the film consisted of a single, unbroken shot.