NIKE AIR VAPORMAX FEAT JOKE "VISION"
| Title | NIKE AIR VAPORMAX FEAT JOKE "VISION" |
| Brand | NIKE |
| Product/Service | VAPORMAX |
| Category |
A07. Use of Original Music |
|
Entrant
|
LA PAC Paris, FRANCE
|
|
Idea Creation
|
NIKE Paris, FRANCE
|
|
Media Placement
|
NIKE Paris, FRANCE
|
|
Production
|
LA PAC Paris, FRANCE
|
Credits
| Jérome Denis |
LA PAC |
Executive Producer |
| Anna Roudaut |
LA PAC |
Executive Producer |
| Nathalie Canguilhem |
LA PAC |
Director |
| Baptiste Chesnais |
LA PAC |
Cinematographer |
| Frank Mobilio |
LA PAC |
Cinematographer |
| Benoit Giraud |
Nike |
Marketing Manager |
Brief Explanation
If we are all invited to find our own interpretation of the story told by Joke in “Vision”, everybody will agree that it is difficult to find a word describing the – quasi heavenly- atmosphere. The aerial and earthly dimensions oppose each other whereas the monochrome hues closely conform to the light. The urban landscape comes with an ultra-minimalist and modern design in which the presence of several objects intrigues – TV screens, a motorbike, transparent audiotapes and fans.
Joke provides input for contrariness and boasts a dark and powerful urban style that contrasts with the luminous and light newcomer of the Air Max family that could almost lift him off the ground. The result is a video with a hyper elaborate styling that, beyond offering pleasure to the eye, engages all senses.