Title	BVG-ARIE
Brand	BERLINER VERKEHRSBETRIEBE (BVG)
Product/Service	BERLINER VERKEHRSBETRIEBE
Category	A08. Use of Licensed or Adapted Music
Entrant	JUNG VON MATT Hamburg, GERMANY
Idea Creation	JUNG VON MATT Hamburg, GERMANY
Media Placement	ESOME ADVERTISING TECHNOLOGIES Hamburg, GERMANY
Media Placement 2	UNRULY GROUP Hamburg, GERMANY
Production	STEREO FILMS MEDIENPRODUKTION GMBH München, GERMANY
Additional Company	BERLINER VERKEHRSBETRIEBE (BVG), GERMANY

Name	Company	Position
Dörte Spengler-Ahrens	Jung von Matt AG	Managing Director Creation
Marielle Heiß	Jung von Matt AG	Creative Director:
Julian Aue	Jung von Matt AG	Copywriter
Clemens Wolff	Jung von Matt AG	Copywriter
Michael Wilde	Jung von Matt AG	Art Director
Stephan Giest	Jung von Matt AG	Managing Director
Natalie Martens	Jung von Matt AG	Client Service Director
Alexandra Schöne	Jung von Matt AG	Senior Project Manager
Dennis Wendt	Jung von Matt AG	Agency Producer
Baris Aladag	Freelancer	Director
Hannes Heidenreich	Stereo Films Medienproduktion GmbH	Managing Director
Florian Arlart	Harvest Digital Agriculture GMBH	Managing Director

Brief Explanation

To stage the passengers’ complaints we used the most dramatic form of art – opera. Therefore we adapted the most dramatic Mozart-aria of all time: "Der Hölle Rache kocht in meinem Herzen" ("Hell's vengeance boils in my heart"), originally sung by the Queen of the Night in “The Magic Flute”. We produced a new version of the song in a way no one would expect from a public transport company. We let our passengers take centre stage and perform their complaints. And so we proved: There is no love without drama.