Title | BVG-ARIE |
Brand | BERLINER VERKEHRSBETRIEBE (BVG) |
Product/Service | BERLINER VERKEHRSBETRIEBE |
Category |
A08. Use of Licensed or Adapted Music |
Entrant
|
JUNG VON MATT Hamburg, GERMANY
|
Idea Creation
|
JUNG VON MATT Hamburg, GERMANY
|
Media Placement
|
ESOME ADVERTISING TECHNOLOGIES Hamburg, GERMANY
|
Media Placement 2
|
UNRULY GROUP Hamburg, GERMANY
|
Production
|
STEREO FILMS MEDIENPRODUKTION GMBH München, GERMANY
|
Additional Company
|
BERLINER VERKEHRSBETRIEBE (BVG), GERMANY
|
To stage the passengers’ complaints we used the most dramatic form of art – opera. Therefore we adapted the most dramatic Mozart-aria of all time: "Der Hölle Rache kocht in meinem Herzen" ("Hell's vengeance boils in my heart"), originally sung by the Queen of the Night in “The Magic Flute”. We produced a new version of the song in a way no one would expect from a public transport company. We let our passengers take centre stage and perform their complaints. And so we proved: There is no love without drama.