Title	WHAT ARE GIRLS MADE OF
Brand	NIKE
Product/Service	NIKE WOMENS
Category	A08. Use of Licensed or Adapted Music
Entrant	WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Idea Creation	WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Idea Creation 2	RIFF RAFF London, UNITED KINGDOM
Idea Creation 3	MPC London, UNITED KINGDOM
Idea Creation 4	WAVE STUDIOS London, UNITED KINGDOM
Idea Creation 5	MASSIVE MUSIC AMSTERDAM Amsterdam, THE NETHERLANDS
Production	RIFF RAFF London, UNITED KINGDOM
Production 2	MPC London, UNITED KINGDOM
Production 3	WAVE STUDIOS London, UNITED KINGDOM
Production 4	MASSIVE MUSIC AMSTERDAM Amsterdam, THE NETHERLANDS

Name	Company	Position
Mark Bernath, Eric Quennoy	Wieden+Kennedy, Amsterdam	Executive Creative Directors
Al Merry, Craig T Williams	Wieden+Kennedy Amsterdam	Creative Directors
Vasco Vicente	Wieden+Kennedy Amsterdam	Art Director
Evgeny Primachenko	Wieden+Kennedy Amsterdam	Copywriter
Joe Togneri	Wieden+Kennedy Amsterdam	Head of Broadcast Production
Karen Whitehouse (freelance), Soey Lim	Wieden+Kennedy Amsterdam	Broadcast Producer
Martin Weigel	Wieden+Kennedy Amsterdam	Head of Planning
Stephane Missier	Wieden+Kennedy Amsterdam	Planning Director
Anna Leonte	Wieden+Kennedy Amsterdam	Junior Planner
Greg White	Wieden+Kennedy Amsterdam	Director of Communication and Digital Strategy
Kathryn Addo	Wieden+Kennedy Amsterdam	Communications Planner
Amber Martin	Wieden+Kennedy Amsterdam	Account Director
Molly Rugg	Wieden+Kennedy Amsterdam	Account Manager
Joe Burrin	Wieden+Kennedy Amsterdam	Head of Design
Lizzie Murray	Wieden+Kennedy Amsterdam	Studio Director
Stacey Prudden	Wieden+Kennedy Amsterdam	Art Producer
Steele Bonus, Anna Kiosse (freelance), José Bernabé (freelance), Noa Redero	Wieden+Kennedy Amsterdam	Designer
Maud Klarenbeek	Wieden+Kennedy Amsterdam	Art Buyer
Loes Poot	Wieden+Kennedy Amsterdam	Project Manager
Kacey Kelley	Wieden+Kennedy Amsterdam	Business Affairs
David Wilson	RIFF RAFF	Director
Benoit Soler	RIFF RAFF	Director of Photography
Cathy Hood, Matthew Fone	RIFF RAFF	Producers
Govert Janse	MPC	Editor
Alex Nicholls-Lee	WAVE STUDIOS	Sound Designer/Mixer
Mirjam Gevers, Estelle Papougnot	WAVE STUDIOS	Producers
Auke Riemersma	MassiveMusic	Music Producer
Kayleigh Dugdale, Edwin Elkington	MPC	Producers
Richard Weissman&Lise Prud-Homme, Jean Clement Soret	MPC	Flame, Colorist

Brief Explanation

‘What our girls and boys are made of’ is one of the most recognizable and loved songs from Russian childhood. A cultural milestone that every Russian boy and girl learn when they are young, and a song with verses that describe girls as made of “flowers”, “gossip” and “marmalade”, while boys are made of things like “energy batteries” and “fireworks”. Challenging these subtle, but outdated notions of gender roles, the film rewrites the lyrics of this classic Russian song. In the film, a young girl is shown singing the traditional verses of the song. However, upon seeing some of Russia’s most accomplished athletes, the girl changes the lyrics to include a more inspirational message.  Because Russian girls are made of more than just flowers and marmalade – they are “Made of strength; And of bravery. Made of freedom. And of achievements. They are made of what they do.”