FIRST OF A NEW KIND

TitleFIRST OF A NEW KIND
BrandMERCEDES-BENZ
Product/ServiceX-CLASS
Category A03. Casting
Entrant LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY
Idea Creation LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY
Production MARKENFILM Hamburg, GERMANY
Credits
Name Company Position
Arno Lindemann Lukas Lindemann Rosinski Chief Creative Officer
Jan Wentz Markenfilm GmbH & Co.KG Director
Ekkehart Pollack Markenfilm GmbH & Co.KG Cameraman
Nicolas Mirbach Markenfilm GmbH & Co.KG Executive Producer
Schouwit Berhe Lukas Lindemann Rosinski Project Manager
Thorben Weide Lukas Lindemann Rosinski Client Service Director
Sören Görth Markenfilm GmbH & Co.KG Editor
Daniel Behrendt Markenfilm GmbH & Co.KG Production Manager
Sven Bensemann INFECTED VFX Producer

Brief Explanation

Where the car is the film’s hero, the people are its soul. They are appealing to look at, diverse and unique. Archetype, not stereotype. They represent toughness, like gauchos, a team of ice hockey players or the national football team, harley riders or even not people at all – like a 10 ton monster for instance. Or they represent the more sophisticated soul of the car: some guys following on a motor scooter, girls on rollerblades or even a helpful superhero…just to name a few.