Title | MADNESS |
Brand | MCDONALD'S |
Product/Service | MCCAFE |
Category |
A08. Use of Licensed or Adapted Music |
Entrant
|
LEO BURNETT LONDON, UNITED KINGDOM
|
Idea Creation
|
LEO BURNETT LONDON, UNITED KINGDOM
|
Production
|
KNUCKLEHEAD London, UNITED KINGDOM
|
Credits
Chaka Sobhani |
Leo Burnett London |
Chief Creative Officer |
Gracie Smith |
Leo Burnett London |
Account Executive |
David Riley |
Leo Burnett London |
Agency Producer |
Pete Heyes |
Leo Burnett London |
Creative Director |
Matt Lee |
Leo Burnett London |
Creative Director |
Tony Barry |
Knucklehead |
Production Company Director |
Pete Heyes & Matt Lee |
Leo Burnett London |
Copywriters |
Pete Heyes & Matt Lee |
Leo Burnett London |
Art Directors |
Simon Hewitt |
Leo Burnett London |
Board Account Director |
Sam Houlston |
Leo Burnett London |
Account Director |
Sara Cummins |
Knucklehead |
Production Company Producer |
Brief Explanation
This film gently pokes fun at how overcomplicated the coffee world has become, showing customer’s reactions to the complex menus, the expensive price tags, and the extravagant way in which coffee can be served. McCafé is then introduced as the simple solution, offering great tasting coffee, without the fuss.