Title	THE MOST PRECIOUS GIFT
Brand	OTTO (GMBH & CO KG)
Product/Service	-
Category	A04. Production Design / Art Direction
Entrant	HEIMAT Berlin, GERMANY
Idea Creation	HEIMAT Berlin, GERMANY
Production	OPTIX Berlin, GERMANY
Additional Company	OTTO Hamburg, GERMANY

Name	Company	Position
Guido Heffels	HEIMAt, Berlin	Chief Creative Officer
Ricardo Distefano	HEIMAT, Berlin	Managing Creative Director
Sabina Hesse	HEIMAT, Berlin	Creative Director
Alexander Münzer	HEIMAT, Berlin	Agency Producer
Julian Holland	STINK, Berlin	Executive Producer
Arsen Arzumanyan, Sam Crees, Henning Koczy, Ryan Moran, Pat Porter, Anthony Trav	Psyop, New York City	3D Animator
Sarra Idris, Ethan Spiro	Psyop, New York City	Editor
Thomas Berlin	@48k	Music

Brief Explanation

OTTO launched a unique animated shortfilm with a strong message. A film, that does not bother people with selling products, but instead, delivers a relevant insight during the most stressful time of the year: Give the most precious thing you have. Time. The core was the digital platform #ZeitGeschenke. Here we create a tool that gives people concrete inspiration, how and where they can give time.