| Title | SMASHING THE CLICHES |
| Brand | HORNBACH BAUMARKT AG |
| Product/Service | - |
| Category |
A01. Direction |
|
Entrant
|
HEIMAT Berlin, GERMANY
|
|
Idea Creation
|
HEIMAT Berlin, GERMANY
|
|
Production
|
STINK Berlin, GERMANY
|
Credits
| Guido Heffels |
HEIMAT, Berlin |
Chief Creative Officer |
| Guido Heffels |
HEIMAt, Berlin |
Chief Creative Officer |
| Marlon Fischer |
HEIMAT, Berlin |
Creative Director |
| Kerstin Heffels |
HEIMAT, Berlin |
Agency Producer |
| Jones + Tino |
Jones + Tino |
Director |
| Douglas Bernardt |
STINK Films |
Director Of Photography |
| Lutz Müller |
Lutz Müller |
Executive Producer |
| Benno Schoppmann |
Benno Schoppmann |
Producer |
| Nils Landmark |
Nils Landmark |
Editing |
| Paul Schwabe |
Paul Schwabe |
Postproduction |
| Thomas Berlin |
@48k |
Music |
| David Arnold |
Loft Berlin |
Sound Design Arrangement |
| Zuzana Sucha |
Zuzana Sucha |
Production Designer |
Brief Explanation
Even in our increasingly free world, some stereotypes are still persistent.
For example, that DIY is a man’s thing.
HORNBACH’s answer: Demolition.
In the new film a heroine is smashing outdated images of women.
And thus creates a manifesto for all females of today:
With willpower, vision and the radical beauty of the raw power of creativity.
Smashing the sledgehammer against the ideal the world has of women:
We never said it was easy.