Title	BALLS
Brand	OPEL AUTOMOBILE GMBH
Product/Service	-
Category	A03. Casting
Entrant	HEIMAT Berlin, GERMANY
Idea Creation	HEIMAT Berlin, GERMANY
Production	CZAR Berlin, GERMANY

Name	Company	Position
Guido Heffels	HEIMAt, Berlin	Chief Creative Officer
Ricardo Distefano	HEIMAT, Berlin	Managing Creative Director
Lukas Kölling, Marc Mencio	HEIMAT, Berlin	Art Director
Nicolas Blättry, Fiona Mompean	HEIMAT, Berlin	Copywriter
Kerstin Heffels, Julian Holland	HEIMAT, Berlin	Agency Producer
Nadine Müller	HEIMAT, Berlin	Planing/Strategie

Brief Explanation

Under the claim “Welcome Back”, a mature man is found to be in search of something very existential: his courage – manifested in his “balls”. Neither his wife nor his son has seen them. After desperately searching the whole house, he finds what he’s been missing in his new car outside the door.

The casting followed the strict goal of authenticity. The protagonist was envisioned as being essentially normal, just like you or I. He has an ego, insecurities and subconscious fears – fallible and imperfect. A man deeply concerned about his masculinity as he hits his 50s – but also lovable and charming. In specifying his personality it followed that he would need a loving wife and a bored teenage son – not only matching him perfectly but bearing witness to his crisis and desperate search.