Title | BRITALIA |
Brand | HARVEY NICHOLS |
Product/Service | HARVEY NICHOLS |
Category |
A01. Direction |
Entrant
|
adam&eveDDB London, UNITED KINGDOM
|
Idea Creation
|
adam&eveDDB London, UNITED KINGDOM
|
Media Placement
|
ZENITH London, UNITED KINGDOM
|
Media Placement 2
|
ZENITH London, UNITED KINGDOM
|
Production
|
INDY8 London, UNITED KINGDOM
|
Production 2
|
THE PLAYROOM POST London, UNITED KINGDOM
|
Production 3
|
MPC London, UNITED KINGDOM
|
Production 4
|
750MPH London, UNITED KINGDOM
|
This film sees Italians left angry and empty handed as a result of Harvey Nichols new ‘Britalia’ initiative (a partnership with the Italian Ministry of Economic Development and the Italian Trade Industry).
The film features a famous scene from a Luigi Pirandello play, with re-written subtitles to suggest that the couple arguing in Italian are actually cursing Harvey Nichols for taking all their best fashion, food and drink.