| Title | JA! THE CHEAPEST AD |
| Brand | REWE |
| Product/Service | JA! (LOW-PRICED PRIVATE LABEL) |
| Category |
A12. Achievement in Production |
|
Entrant
|
THJNK Hamburg, GERMANY
|
|
Idea Creation
|
THJNK Hamburg, GERMANY
|
|
Production
|
COBBLESTONE FILMPRODUCTION Hamburg, GERMANY
|
Credits
| Armin Jochum |
thjnk AG |
CCO |
| Michael Ohanian |
thjnk Hamburg GmbH |
Managing Director |
| Fabian Königer, Alexander Grapp |
thjnk Hamburg GmbH |
Creative Director |
| Benjamin Beck |
thjnk Hamburg GmbH |
Creative Senior Art |
| Simon Guder |
thjnk Hamburg GmbH |
Junior Art Director |
| Max Seidler, Elvis Dolff, Christopher Holl |
thjnk Hamburg GmbH |
Copywriter |
| Swenja Krosien, Benedicta Brandenstein |
thjnk AG |
Agency Producer |
| Michael Krüger |
- |
Audio Production / Sounddesign |
| Kaspar Kaven |
- |
DOP Lighting Cameraman |
| Extreme Music |
Extreme Music |
Music |
| Mathias Hovgaard |
- |
Director |
| Sabine Panek |
- |
Editor |
| Sven Schönmann |
- |
Visual Effects / VFX |
Brief Explanation
Our entire production method could be recapped in a single sentence: It’s easier to ask for forgiveness than for permission. We just went everywhere and asked if we could shoot or borrow their stuff. We got a lot of no’s but, to our surprise, some people always said yes. A lot of that is down to the cheeky but likable nature of our presenter. We got onto a yacht, into a spa, into fancy sports cars. We even shot a casino scene but didn't use it in the final edit. Why did we shoot in Mallorca? Because it’s cheaper to film there than in Germany. Plus, at the same time, you’ve got loads of luxury boats, cars and mansions in one and the same place.
Results
To be honest: it’s a disaster. I mean, just look at how great the final ads turned out. We’ll never be able to convince the client to pay around 500,000 euros for a regular shoot again after giving them a deluxe, multi-location production basically for free. What’s more, I think the production company hates us right now as they had to ask so many people for so many favours. Trust us, this whole “no budget” thing is no joke. We even cut the final case film ourselves. So, if we win and one of the judges still has a couch left to sleep on, give us a call.