Title	PORSCHE CAYENNE E3
Brand	DR. ING. H.C.F. PORSCHE AG
Product/Service	CAYENNE
Category	A07. Use of Original Music
Entrant	GRABARZ & PARTNER Hamburg, GERMANY
Idea Creation	GRABARZ & PARTNER Hamburg, GERMANY
Production	STERNTAG FILM Hamburg, GERMANY
Production 2	YESSIAN MUSIC Hamburg, GERMANY
Additional Company	DR. ING. H.C. F. PORSCHE Stuttgart, GERMANY
Additional Company 2	HARVEST DIGITAL AGRICULTURE Hamburg, GERMANY

Name	Company	Position
Ralf Heuel	Grabarz & Partner	Chief Creative Officer
Ralf Noting	Grabarz & Partner	Team Creative Director
Florian Pack	Grabarz & Partner	Creative Producer
Frederik Wetzel	Grabarz & Partner	Copywriter
Julica Hauke	Grabarz & Partner	Account Manager
Sarah Steffan	Grabarz & Partner	Account Director
Ludwig Liptak	Dr. Ing. h.c.F. Porsche AG	Head of Media Production & Dialogue Marketing
Jürgen Aigner	Dr. Ing. h.c.F. Porsche AG	International Marketing Communications
Sterntag Film	Sterntag Film	Production
Reinhild Diedrichsen	Sterntag Film	Producer
Stéphane Leloutre	Sterntag Film	Director
Laurent Rodriguez	Sterntag Film	DOP Lighting Cameraman
Yessian Hamburg	Yessian Hamburg	Music
Harvest Digital	Harvest Digital	Postproduction + Telecine
Denis Marx	-	Editor
Loft FRA	Loft FRA	Sound Studio

Brief Explanation

Light was the key element to introduce the new design of the Porsche Cayenne and its motto ‚Sportscar together’. The abstract and dark environment staged the car iconically and granted the possibility to work with strong contrasts between light and shadow as well as warm and cool colortones. The light generated the pacing of the film and served as a source of emotions and sensations. It added different moods: seductive and sensual, mysterious and covetous. Two gigantic LED walls were used to draw the powerful dynamic of the car’s design. The motion graphics projections on the LED walls were not only supposed to highlight the features of the car’s body but also to create a sense of speed – even when the car was parked. A human cast charged the film emotionally. Close up shots of elements like goose bumps created an immersive feeling of excitement.