Title | PORSCHE CAYENNE E3 |
Brand | DR. ING. H.C.F. PORSCHE AG |
Product/Service | CAYENNE |
Category |
A07. Use of Original Music |
Entrant
|
GRABARZ & PARTNER Hamburg, GERMANY
|
Idea Creation
|
GRABARZ & PARTNER Hamburg, GERMANY
|
Production
|
STERNTAG FILM Hamburg, GERMANY
|
Production 2
|
YESSIAN MUSIC Hamburg, GERMANY
|
Additional Company
|
DR. ING. H.C. F. PORSCHE Stuttgart, GERMANY
|
Additional Company 2
|
HARVEST DIGITAL AGRICULTURE Hamburg, GERMANY
|
Light was the key element to introduce the new design of the Porsche Cayenne and its motto ‚Sportscar together’. The abstract and dark environment staged the car iconically and granted the possibility to work with strong contrasts between light and shadow as well as warm and cool colortones. The light generated the pacing of the film and served as a source of emotions and sensations. It added different moods: seductive and sensual, mysterious and covetous. Two gigantic LED walls were used to draw the powerful dynamic of the car’s design. The motion graphics projections on the LED walls were not only supposed to highlight the features of the car’s body but also to create a sense of speed – even when the car was parked. A human cast charged the film emotionally. Close up shots of elements like goose bumps created an immersive feeling of excitement.