| Title | CREATURE OF HABIT |
| Brand | ASN BANK |
| Product/Service | FINANCIAL BANK |
| Category |
A10. Animation |
|
Entrant
|
AMBASSADORS Amsterdam, THE NETHERLANDS
|
|
Idea Creation
|
SELMORE CREATIVE AGENCY Amsterdam, THE NETHERLANDS
|
|
Production
|
AMBASSADORS Amsterdam, THE NETHERLANDS
|
Credits
| Diederick Hillenius |
Selmore |
Creative Director |
| Poppe van Pelt |
Selmore |
Creative Director |
| Vincent Lammers |
Ambassadors |
Head of Design & Animation | Director |
| Hanneke Kampschreur |
Selmore |
Agency Executive Producer |
| Daphne Litjens |
Ambassadors |
Executive Producer |
| Gatze Zonneveld |
Freelance |
Cinematographer |
| Koert van der Ploeg |
Ambassadors |
Colourist |
| Oscar Marmelstein |
Ambassadors |
Offline Editor |
| Rens Pluym |
Ambassadors |
Sound Designer | Founding Partner |
| Sebastiaan Roestenburg |
Ambassadors |
Composer | Founding Partner |
| Stephen Pepper |
Ambassadors |
Visual Effects Supervisor |
| Jeremy Verf |
Ambassadors |
VFX Artist |
| Sil Bulterman |
Ambassadors |
VFX Artist |
| Melissa van het Spijker |
Ambassadors |
VFX Artist |
| Will Jeffers |
Ambassadors |
Head of 3D |
| Jonathan Krijgsman |
Ambassadors |
VFX Artist |
| Jeroen Cloosterman |
Ambassadors |
VFX Artist |
| Ralph Meijer |
Ambassadors |
VFX Artist |
| Jeroen Hoolmans |
Ambassadors |
VFX Artist |
| Nick Groeneveld |
Ambassadors |
Associate Design & Animation Director |
| Hendrik Kramer |
Ambassadors |
VFX Artist |
| Iris van den Akker |
Ambassadors |
Design & Animation Artist |
| Maureen van der Hout |
Ambassadors |
Design & Animation Artist |
| Rink Hof |
Ambassadors |
Design & Animation Artist |
Brief Explanation
Did you ever give any thought to the fact you have never switched banks in your entire life? You are not alone, as the ‘Creature of Habit’ can be an example for all of us. ASN Bank changes up the financial world with their new campaign and demonstrates in a playful way how money can create happiness.
The financial world is all too often represented in a cliché image, so enough reason for ASN Bank to change it up to a more contemporary one. The story of the Creature of Habit is honest and the voice over takes you back to those dreamy bed time stories.