Title | #BELIEVEINYOU |
Brand | ERSTE BANK |
Product/Service | FINANCE (BANK) |
Category |
A03. Casting |
Entrant
|
JUNG von MATT/DONAU Vienna, AUSTRIA
|
Idea Creation
|
JUNG von MATT/DONAU Vienna, AUSTRIA
|
Credits
Andreas Putz |
Jung von Matt/Donau |
Chief Creative Officer |
Michael Nagy |
Jung von Matt/Donau |
Creative Director |
Katharina Maun |
Jung von Matt/Donau |
Copywriter |
PPM Vienna |
PPM Vienna |
Film production |
Nathan Price |
PPM |
Director |
Ginny Loane |
PPM |
Cameraman |
Joel Henry Hartman |
Soundtrees Music Ltd. |
Sound Design Arrangement |
Blautoene |
Blautoene |
Sound Studio |
Boris Marte |
ERSTE Bank |
Marketing Director |
Mario Stadler |
ERSTE Bank |
Marketing Director |
Maja Koelich |
ERSTE Bank |
Marketing Director |
Brief Explanation
The story is about the struggle of being a young ice hockey player who doesn’t get support from the team’s coach. Who thinks that our hero is too weak. Can’t compete with the other boys.
Our hero never gives up though. Works hard, harder than everyone else and succeeds by shooting the final goal.
The big reveal happens in the end, when our hero takes off the helmet and we realize that she is a young woman, who – despite of all the harsh comments of her coach - never lost faith in herself.
The story is focused on a young girl who finds her way although everybody thinks that she is too weak. So we concentrated on finding the right girl who credibly embodies this character - and we did. We found a young ambitious student, playing ice hockey herself, who perfectly identified herself with the role in the film.