Title	#BELIEVEINYOU
Brand	ERSTE BANK
Product/Service	FINANCE (BANK)
Category	A03. Casting
Entrant	JUNG von MATT/DONAU Vienna, AUSTRIA
Idea Creation	JUNG von MATT/DONAU Vienna, AUSTRIA

Name	Company	Position
Andreas Putz	Jung von Matt/Donau	Chief Creative Officer
Michael Nagy	Jung von Matt/Donau	Creative Director
Katharina Maun	Jung von Matt/Donau	Copywriter
PPM Vienna	PPM Vienna	Film production
Nathan Price	PPM	Director
Ginny Loane	PPM	Cameraman
Joel Henry Hartman	Soundtrees Music Ltd.	Sound Design Arrangement
Blautoene	Blautoene	Sound Studio
Boris Marte	ERSTE Bank	Marketing Director
Mario Stadler	ERSTE Bank	Marketing Director
Maja Koelich	ERSTE Bank	Marketing Director

Brief Explanation

The story is about the struggle of being a young ice hockey player who doesn’t get support from the team’s coach. Who thinks that our hero is too weak. Can’t compete with the other boys. Our hero never gives up though. Works hard, harder than everyone else and succeeds by shooting the final goal. The big reveal happens in the end, when our hero takes off the helmet and we realize that she is a young woman, who – despite of all the harsh comments of her coach - never lost faith in herself.

The story is focused on a young girl who finds her way although everybody thinks that she is too weak. So we concentrated on finding the right girl who credibly embodies this character - and we did. We found a young ambitious student, playing ice hockey herself, who perfectly identified herself with the role in the film.