Title	EDEKA TRANSPANDA
Brand	EDEKA
Product/Service	EDEKA WWF COOPERATION
Category	A07. Use of Original Music
Entrant	JUNG VON MATT Hamburg, GERMANY
Idea Creation	JUNG VON MATT Hamburg, GERMANY
Production	TEMPOMEDIA Hamburg, GERMANY
Production 2	DAMIENDAMIEN Hamburg, GERMANY
Additional Company	EDEKA ZENTRALE AG & CO. KG Hamburg, GERMANY

Name	Company	Position
Jens Pfau	Jung von Matt/NEXT ALSTER GmbH	Executive Creative Director
Peter Ströh	Jung von Matt AG	Managing Director
Anna Lichnog	Jung von Matt AG	Creative Director
Florian Laufenberg	Jung von Matt AG	Account Director
Annika Bruchert	Jung von Matt AG	Senior Account Manager
Simon Blomeier	Jung von Matt AG	Copy Writer
Wiebke Kaiser	Jung von Matt AG	Art Director
Jankel Huppertz	Jung von Matt AG	Agency Producer
Reynald Gresset	Tempomedia GmbH	Director
Anja Tirtey	EDEKA	Leitung Nationale Werbung
Anja Vrielink	EDEKA	Gruppenleitung Nationale Werbung
Katrin Dellinger	EDEKA	Projektleitung Nationale Werbung
Ian O'Brien-Docker	DamienDamien	Music
Sebastian Schnell	Jung von Matt AG	Creative Director

Brief Explanation

German supermarket EDEKA and WWF committed themselves to sustainability. They mainly address young people with this film, because children are the future. One morning little Emma wakes up with large dark circles around her eyes. She quickly covers them with her older sister’s make-up and rides her bike to school. Suddenly, tiny panda-ears appear on her head. In class she gives a lecture on a sustainable schoolyard-project she developed. The whole class is laughing, because a bushy panda-tail is peeking out of her pants. Throughout the course of the film, Emma turns into a panda. The more responsible she interacts with her environment, the faster her transformation takes place. Finally it all becomes clear: Little things can change the world – as it is said in the soundtrack. And Emma is not alone. Anyone can turn into a panda – for a more sustainable future.