Title | EDEKA TRANSPANDA |
Brand | EDEKA |
Product/Service | EDEKA WWF COOPERATION |
Category |
A07. Use of Original Music |
Entrant
|
JUNG VON MATT Hamburg, GERMANY
|
Idea Creation
|
JUNG VON MATT Hamburg, GERMANY
|
Production
|
TEMPOMEDIA Hamburg, GERMANY
|
Production 2
|
DAMIENDAMIEN Hamburg, GERMANY
|
Additional Company
|
EDEKA ZENTRALE AG & CO. KG Hamburg, GERMANY
|
Credits
Jens Pfau |
Jung von Matt/NEXT ALSTER GmbH |
Executive Creative Director |
Peter Ströh |
Jung von Matt AG |
Managing Director |
Anna Lichnog |
Jung von Matt AG |
Creative Director |
Florian Laufenberg |
Jung von Matt AG |
Account Director |
Annika Bruchert |
Jung von Matt AG |
Senior Account Manager |
Simon Blomeier |
Jung von Matt AG |
Copy Writer |
Wiebke Kaiser |
Jung von Matt AG |
Art Director |
Jankel Huppertz |
Jung von Matt AG |
Agency Producer |
Reynald Gresset |
Tempomedia GmbH |
Director |
Anja Tirtey |
EDEKA |
Leitung Nationale Werbung |
Anja Vrielink |
EDEKA |
Gruppenleitung Nationale Werbung |
Katrin Dellinger |
EDEKA |
Projektleitung Nationale Werbung |
Ian O'Brien-Docker |
DamienDamien |
Music |
Sebastian Schnell |
Jung von Matt AG |
Creative Director |
Brief Explanation
German supermarket EDEKA and WWF committed themselves to sustainability. They mainly address young people with this film, because children are the future.
One morning little Emma wakes up with large dark circles around her eyes. She quickly covers them with her older sister’s make-up and rides her bike to school. Suddenly, tiny panda-ears appear on her head. In class she gives a lecture on a sustainable schoolyard-project she developed. The whole class is laughing, because a bushy panda-tail is peeking out of her pants.
Throughout the course of the film, Emma turns into a panda. The more responsible she interacts with her environment, the faster her transformation takes place.
Finally it all becomes clear: Little things can change the world – as it is said in the soundtrack. And Emma is not alone. Anyone can turn into a panda – for a more sustainable future.