Title | EDEKA HERREN DES FEUERS |
Brand | EDEKA |
Product/Service | EDEKA GRILLEN KAMPAGNE |
Category |
A02. Script |
Entrant
|
JUNG VON MATT Hamburg, GERMANY
|
Idea Creation
|
JUNG VON MATT Hamburg, GERMANY
|
Production
|
TONY PETERSEN FILM Hamburg, GERMANY
|
Additional Company
|
EDEKA ZENTRALE AG & CO. KG Hamburg, GERMANY
|
Credits
Jens Pfau |
Jung von Matt/NEXT ALSTER GmbH |
Executive Creative Director |
Peter Ströh |
Jung von Matt AG |
Managing Director |
Anna Lichnog |
Jung von Matt AG |
Creative Director |
Florian Laufenberg |
Jung von Matt AG |
Account Director |
Isabelle Mielke |
Jung von Matt AG |
Senior Project Manager |
Ronnie Patt |
Jung von Matt AG |
Senior Art Director |
Holger Diesinger |
Jung von Matt AG |
Senior Copy Writer |
Jonathan Helmer |
Jung von Matt AG |
Agency Producer |
Anja Vrielink |
EDEKA |
Gruppenleitung Nationale Werbung |
Anja Tirtey |
EDEKA |
Leitung Nationale Werbung |
Katrin Dellinger |
EDEKA |
Projektleitung Nationale Werbung |
Isaiah Seret |
Tony Petersen Film |
Director |
Sebastian Schnell |
Jung von Matt AG |
Creative Director |
Brief Explanation
In the beginning there was fire. Kindled by lightning from heaven. It burned and blazed flames without tire. And maketh boys into men. But today, what has become of it? A puppet-show? A Barbie-Q? But men are not made for fussy work. They don’t care about pomp and decor. They are Masters of the Fire!
So the German supermarket EDEKA with high competence and quality of meat reminds the men in an epic poem what really counts: Just them, their meat and the flames of their grill.