REGRET NOTHING

TitleREGRET NOTHING
BrandHORNBACH BAUMARKT AG
Product/Service-
Category A05. Cinematography
Entrant HEIMAT Berlin, GERMANY
Idea Creation HEIMAT Berlin, GERMANY
Production CZAR Berlin, GERMANY
Credits
Name Company Position
Guido Heffels HEIMAt, Berlin Chief Creative Officer
Guido Heffels HEIMAT, Berlin Chief Creative Officer
Lukas Kölling HEIMAT, Berlin Art Director
Marlon Fischer HEIMAT, Berlin Creative Director
Felix Pfannmüller HEIMAT, Berlin Creative Director
Kerstin Heffels HEIMAT, Berlin Agency Producer

Brief Explanation

Somewhere in the middle of nowhere, we see a man on a ladder working on a project, as his son comes along on his bike. The father hammers the last bolt into the wall and there it happens... The house falls apart, tearing down the working man and burrying him under piles of materials. The situation seems hopeless as the son starts to cry for his beloved father. But just then, we hear a laughter from underneath the materials. The father is still alive. He emerges from the heap, laughing hysterically. He pulls out a massive splinter from his nose and laughs away the pain. Even the son gets infected by the laughter as he walks towards his father to get a warm and familiar hug, realizing there’s nothing to regret.