Title	MY FACE. MY RULES.
Brand	SLEEK MAKEUP
Product/Service	SLEEK MAKEUP
Category	A07. Use of Original Music
Entrant	FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation	FORSMAN & BODENFORS Gothenburg, SWEDEN
Production	NEW LAND Stockholm, SWEDEN

Name	Company	Position
Agnes Stenberg-Schentz	Forsman & Bodenfors	Art Director
Anna Qvennerstedt	Forsman & Bodenfors	Copywriter
Viktoria Wallner	Forsman & Bodenfors	Account Director
Kristina Wilmar	Forsman & Bodenfors	Account Manager
Anna Lundin	Forsman & Bodenfors	Producer
Michelle Christiansen	Forsman & Bodenfors	Designer
Maja Bredberg	Forsman & Bodenfors	PR Strategist
Haisam Mohammed	Forsman & Bodenfors	PR Assistant
Ikrah Ferdaus	Forsman & Bodenfors	PR Assistant
Amelie Sandström	Forsman & Bodenfors	Researcher
Jenny Ring	Forsman & Bodenfors	Music Supervisor
Sebastian Nowacki	Forsman & Bodenfors	Social Media Specialist
Emily Maben	Sleek MakeUP	–
Eleanora Barker	Sleek MakeUp	Client Supervisor
Erik Torell	New Land	Producer
Sophie Hedberg	Forsman & Bodenfors	Producer
Nadia Marquard Otzen	New Land	Director
Victor Sequin	Forsman & Bodenfors	Director Of Photography
T.V.O.D feat. Lowell	T.V.O.D feat. Lowell	Music Artist
Andreas Arvidsson	Andreas Arvidsson	Editor
Cecy Young	Cecy Young	Photographer

Brief Explanation

F&B:s very first campaign for British beauty brand Sleek is a shoutout to makeup junkies everywhere. Our research shows that people who spend a lot of time on their makeup can face some serious judgement, from parents and partners as well as from strangers on the street. But makeup is really a part of their identity, a hobby, a stress relief, an art form – and they should be respected for it. The stunning cast has been recruited through the @sleekmakeup Instagram account, out of around 3000 applicants. With this campaign, Sleek MakeUP enters the US market.