Title | PRECIOUS PROCESS |
Brand | ÅHLÉNS |
Product/Service | ÅHLÉNS |
Category |
A03. Casting |
Entrant
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
Idea Creation
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
Production
|
NEW LAND Stockholm, SWEDEN
|
Production 2
|
CHIMNEY Stockholm, SWEDEN
|
Additional Company
|
ÅHLéNS Stockholm, SWEDEN
|
Credits
Maria Bergkvist |
Forsman & Bodenfors |
Account Director |
Sara Kling |
Forsman & Bodenfors |
Account Manager |
Silla Levin |
Forsman & Bodenfors |
Art Director |
Kalle Åkestam |
Forsman & Bodenfors |
Copywriter |
Ellinor Bjarnolf |
Forsman & Bodenfors |
Designer |
Marina Argén |
Forsman & Bodenfors |
Designer (Content) |
Andreas Johansson |
Forsman & Bodenfors |
Producer (Digital) |
Amat Levin |
Forsman & Bodenfors |
PR |
Jens Odelbring |
Forsman & Bodenfors |
Agency Producer |
Lina Söderqvist |
Åhléns |
Advertiser Supervisor |
Karin Vesterlund |
Åhléns |
Client |
Anna Wilde |
Åhléns |
Client |
Ylva Abrahamsson |
Åhléns |
Client |
Sheila Johansson |
New Land |
Director |
Joel Rostmark |
New Land |
Producer |
Linda Jansson |
Adamsky |
Agency, Stills |
Karolina Smedberg |
Adamsky |
Agency, Stills |
Arvida Byström |
Arvida Byström |
Photographer |
Emelie Hultqvist |
Emelie Hultqvist |
Stylist |
Lasse Pedersen |
Lasse Pedersen |
Hair |
Kristina Kullenberg |
Kristina Kullenberg |
Make Up Stylist |
Brief Explanation
We follow a group of young adults doing their favorite hobby. Short glimpses into their own style, their own way of doing things. Some go at it alone, some prefer to do it together. Of course, we’re talking about skin care and beauty products. Because to us, it’s not about a result for someone else. It’s about having fun with your favorite stuff.
We wanted the cast to feel authentic and original. We therefore focused on finding looks that represent the way people look in Sweden. We wanted to show a variety of body sizes and ethnicities, because that's what Sweden looks like today. We aimed on finding diverse and original looks. We street casted and focused on finding people that had a genuine interest in skin care. For us it was important that the casting felt original, but at the same time represented diversity