| Title | MONICA AKSAMIT |
| Brand | NO7 |
| Product/Service | NO7 |
| Category |
A09. Sound Design |
|
Entrant
|
750MPH London, UNITED KINGDOM
|
|
Idea Creation
|
MOTHER London, UNITED KINGDOM
|
|
Production
|
750MPH London, UNITED KINGDOM
|
|
Production 2
|
MJZ LONDON, UNITED KINGDOM
|
|
Production 3
|
MPC London, UNITED KINGDOM
|
Credits
| Sam Ashwell |
750mph |
Sound Engineer |
| Mother |
Mother |
Creative Director |
| Mother |
Mother |
Agency Producer |
| Juan Cabral |
MJZ |
Director |
| Fraser Lawson |
MJZ |
Producer |
Brief Explanation
The brand's latest bold ad by Mother follows Olympic fencer Monica Aksamit, who loves make-up despite playing a sport that covers her head to toe in protective gear. The film showcases a duel between Monica and her opponent while celebrating her belief that wearing make-up makes her feel more powerful.