| AXA Group |
AXA Group |
Advertiser |
| Paul Bennett / Juan Herrera / Mya Dawaliby / Ida de Catuelan |
AXA Group |
Glbl Brand Dir. / Head of Glbl Advert. / Glbl Brand Advert. Mgr / Glbl Brand Mgr |
| Publicis Conseil |
PUBLICIS CONSEIL |
Advertising Agency |
| Marcelo Vergara / Steve O’Leary |
PUBLICIS CONSEIL |
ECD / WW Creative Director |
| Pierre Coulier / Emmanuelle Bougueret / Jean-Baptiste Blandin |
PUBLICIS CONSEIL |
Copywriter /Art Director / AD Assistant |
| Gaëtan Bizien, Alexandre Boucher |
PUBLICIS CONSEIL |
Motion designers |
| Magali Bergeroux / Olga Papikian |
PUBLICIS CONSEIL |
Global Client Lead / Executive Director |
| Mathieu Kremer / Camille Serrand, Lou Leproux |
PUBLICIS CONSEIL |
Account Director / Account Managers |
| Anis Bouzitouna / Adeline Blanc |
PUBLICIS CONSEIL |
Digital project Manager / Process manager |
| Alastair Maclean, Richard Sherfey / Clémence Ballu / Stéphanie Jacquin |
PUBLICIS CONSEIL |
Strategic Planning / Global digital Director / Channel Planner |
| Prodigious / Pierre Marcus / Armelle Sudron |
Prodigious |
Prouction / CEO Prodigious France / TV producer |
| Carnibird / Gaetan Legoff / Renaud Jaget |
Carnibird |
Production House / Producer / Production director |
| Douglas Avery / Andrij Parekh / Clement Price-Thomas |
xx |
Director / Cinematographer / Set Designer |
| Lek Chunsuttiwat / Franck Percher / Léa Villain-Barachet |
Carnibird |
Art Director / 1st assistant/ Production coordinator |
| Mathematics /Guillaume Marien |
Mathematics |
Postproduction House / Executive Post producer |
| Vincent Martin, Paul Créhange |
Mathematics |
Post producer |
| Yann Aldabe / Guillaume Nadaud/ Thierry Hoss / Muriel Archambaud |
Mathematics |
Line producer / VFX supervisor / Editor / Grading |
| Charles Mamarot |
xx |
Photographer |
| Fabien Dubois |
xx |
Making of and digital Director |
| Sixième Son, Josette Music Club |
Sixième Son, Josette Music Club |
Sound & Music |
| Pauline de Bastard, Ella Duda/ Vincent Turbé / Jean Ledoux |
xx |
Creative project manager / Music composer / Sound Engineer |
| Boris Jeanne / James François Vacherot |
Prodigious |
Sound Producer/ Sound Designer |
The film was directed by Douglas Avery and photographed by Andrij Parekh (Blue Valentine, The Zookeepers Wife).
Together they sought to create something experiential, tactile and immersive. They wanted the camera to be an active part of each scene, to create a quasi-point of view, to foster empathy with Lisa’s character.
Douglas explains, “We used wider anamorphic lenses that let us get close to her face, yet still give us context of her environment. We also planned specific motions and actions to create more fluid cuts between time jumps, particularly during her recovery moments”.
Andrij continues, “We discussed an impressionistic and subjective camera; we wanted to bring fourth the hallucinatory experience of what we imagined being in that earthquake was like; the visual lens distortions were emblematic of that approach. All was done ‘in camera’ with the shortest depth of field possible using anamorphic lenses to create an evocativesubjective experience."