PLAYBOY FRAGRANCES - NEVER STOP PLAYING
| Title | PLAYBOY FRAGRANCES - NEVER STOP PLAYING |
| Brand | PLAYBOY FRAGRANCES |
| Product/Service | PLAYBOY FRAGRANCES |
| Category |
A04. Production Design / Art Direction |
|
Entrant
|
MOONWALK FILMS Paris, FRANCE
|
|
Idea Creation
|
LEO BURNETT FRANCE Paris, FRANCE
|
|
Production
|
MOONWALK FILMS Paris, FRANCE
|
|
Additional Company
|
NIGHTSHIFT Paris, FRANCE
|
Credits
| Kurt Novack |
Leo Burnett France |
Executive Creative Director |
| David Martin Angelus |
Leo Burnett France |
Creative Director |
| Olivier Mille |
Leo Burnett France |
Copywriter |
| Kevin Fines |
Leo Burnett France |
Copywriter |
| Remi Lascault |
Leo Burnett France |
Art Director |
| Thomas Defert |
Leo Burnett France |
Art Director |
| Ben Briand |
Moonwalk films |
Director |
| Rik Zang |
Moonwalk films |
DOP Lighting Cameraman |
| Alexis Bensa |
Moonwalk films |
Producer |
| Thomas Le Peutrec |
Moonwalk films |
Associate Producer |
| Nelly Cohen |
Publicis Communication |
Agency Producer |
| Antoine Grujard |
Prodigious |
Agency Producer |
| Leo Gatelier |
NightShift |
Editor |
| Eymeric Nicolas |
NightShift |
Editor |
| Benzene |
Benzene |
Sound Studio |
Brief Explanation
This anthem film opens on a daring question : WANNA PLAY ? The answer is a spirited cut of inspirational sequences of millennials living their life to the fullest and embracing who they truly are : a band of dreamers & players... An artist presenting his last masterpiece, a dj confidently glazing into the camera just before dropping the bass, a female boxer training in the dark, two young people seducing each other in a shop and much more !… All of them driven by an empowering voice-over: a powerful manifesto that delivers a bold and vibrant message to the world, as long as an upbeat soundtrack. The film ends with an invitation for a whole generation, a new strong tagline that only Playboy fragrances could truly own : “NEVER STOP PLAYING”.