| Title | IF I WERE A TOY |
| Brand | SMYTHS TOYS SUPERSTORES |
| Product/Service | N/A |
| Category |
A03. Casting |
|
Entrant
|
McCANN MANCHESTER, UNITED KINGDOM
|
|
Idea Creation
|
McCANN MANCHESTER, UNITED KINGDOM
|
|
Production
|
OUTSIDER London, UNITED KINGDOM
|
|
Production 2
|
MPC London, UNITED KINGDOM
|
Credits
| Becci Nadin & Adam Richarson |
McCann Manchester |
Senior Creative Team |
Brief Explanation
How do you create a toy that appeals to everyone? With no gender agenda. A toy loved by both girls and boys, and that parents warm to. How do you create a toy that breaks boundaries and does something that has never been done before? How do you create a toy who is neither pink or blue? That was our task. And it all started with a casting brief.