Title | AUDI JOHNNY CAB CASEFILM |
Brand | AUDI |
Product/Service | PILOTED DRIVING |
Category |
A03. Casting |
Entrant
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AIMAQ VON LOBENSTEIN/SAINT ELMO'S Berlin, GERMANY
|
Idea Creation
|
AIMAQ VON LOBENSTEIN/SAINT ELMO'S Berlin, GERMANY
|
PR
|
AIMAQ VON LOBENSTEIN/SAINT ELMO'S Berlin, GERMANY
|
Production
|
AIMAQ VON LOBENSTEIN/SAINT ELMO'S Berlin, GERMANY
|
Credits
André Aimaq |
Aimaq von Lobenstein/Saint Elmo´s |
Chief Creative Officer |
Jan Kesting |
Jan Kesting |
Copywriter / Creative Director |
Mo Whiteman |
Mo Whiteman |
Art Director |
Hubertus von Lobenstein |
Aimaq von Lobenstein/Saint Elmo's |
Managing Partner / Founder |
Monique Garbe |
Aimaq von Lobenstein/Saint Elmo's |
Head of Client Services |
Hanna Sebralla |
Aimaq von Lobenstein/Saint Elmo's |
Account Manager |
Chris Kunzmann |
Chris Creatures |
- |
Max Kempe |
We Are Virus |
Creative Director |
Thomas Bartl |
Markenfilm Crossing Berlin GmbH |
Markenfilm Crossing Berlin GmbH |
Bastian Seitz |
Markenfilm Crossing Berlin GmbH |
Producer |
Kilian Poschner |
Markenfilm Crossing Berlin GmbH |
Assistant Producer |
Tom Seil |
41 PROJECT |
Editor |
Marcus Badow |
Marcus Badow |
Color Grading |
Shai Caleb Hirschson |
nhb Berlin |
Music Composer |
Cécilia Bourgueil |
Creative Beauty Company |
Make Up Artist |
Brief Explanation
Our core idea: Bringing together the movie genre and Audi’s lead in technology by resurrecting the robot chauffeur Johnny Cab from the movie „Total Recall“. Johnny Cab chauffeured actors in the Audi piloted driving limousine to the Berlinale to show the festival audience the future of passenger transportation in a most entertaining way. The Audi community watched an online film with a slightly irritated Clemens Schick, a famous German actor, interacting with our ambassador of autonomous driving.
At the last night of the festival, Audi bows to the jury president in a final move. Johnny cab and his inventor Paul Verhoeven reunited after 27 years to complete a last ride off from the 67th Berlinale Film Festival.
Audi was looking for the perfect cast for a promotional film regarding autonomous driving at the Berlinale film festival in Berlin, Germany.
Many contestants showed up but one was unbeatable:
Johnny Cab - the animatronic chauffeur from famous movie 'Total Recall' (director: Paul Verhoeven).
Johnny Cab brings together autonomous driving and the movie genre and is even connected with jury president Paul Verhoeven. A perfect cast!