Title | BEYOND MONEY |
Brand | SANTANDER BANK |
Product/Service | 1|2|3 SMART ACCOUNT |
Category |
A02. Script |
Entrant
|
MRM//McCANN SPAIN Madrid, SPAIN
|
Idea Creation
|
MRM//McCANN SPAIN Madrid, SPAIN
|
Production
|
OXIGENO Barcelona, SPAIN
|
Credits
Miguel Bemfica |
MRM//McCann Madrid |
Chief Creative Officer |
Jesús Revuelta |
MRM//McCann Madrid |
Executive Creative Director |
Rafa Merino |
MRM//McCann Madrid |
Head of Art |
Marcos Martínez |
MRM//McCann Madrid |
Creative |
Rubén Sánchez |
MRM//McCann Madrid |
Creative |
Sergio Villarrubia |
MRM//McCann Madrid |
Creative |
Yerai Gómez |
MRM//McCann Madrid |
Creative |
Dani Requena |
MRM//McCann Madrid |
Creative |
Lee Tan |
MRM//McCann Madrid |
Creative Director |
Jorge de Federico |
McCann Worldgroup |
Brand Manager |
Germán Fritzsch |
McCann Worldgroup |
Client Services Director |
María Cosmen |
MRM//McCann Madrid |
Account Supervisor |
Helena García |
MRM//McCann Madrid |
Account Executive |
Rubén Mateos |
MRM//McCann Madrid |
Account Executive |
Elena Alti |
Santander Bank |
Head of Digital Marketing |
Marina Peña Caballero |
Santander Bank |
Brand and Advertising Director |
Sergio Ramírez |
Santander Bank |
Content Manager |
Sara Muñoz |
Freelance |
Producer |
Raquel Espantaleón |
McCann Worldgroup |
Planning Director |
Kike Maíllo |
Freelance |
Director & Scriptwriter |
Adriana Ugarte |
Freelance |
Lead Actress |
Miquel Fernández |
Freelance |
Actor |
Will Shepard |
Freelance |
Actor |
Bárbara Goenaga |
Freelance |
Actress |
Alex Catalán |
Freelance |
Director Of Photography |
Josep Villagut |
Freelance |
Music |
Sofía Santana |
MRM//McCann Madrid |
Planner |
Gabriela Conci |
MRM//McCann Madrid |
Planner |
Brief Explanation
In the near future, where it is possible to buy and sell experiences, Lucía (Adriana Ugarte) decides to sell some of her experiences to enrich herself. Surrounded by luxuries that we all wish we had, she discovers where her own balance lies and gets the audience to think: what's worth more? Money or experiences?