| Title | TSAR ABDICATES |
| Brand | RT |
| Product/Service | HISTORY RE-ENACTMENT SOCIAL MEDIA PROJECT |
| Category |
A04. Production Design / Art Direction |
|
Entrant
|
RT Moscow, RUSSIA
|
|
Idea Creation
|
RT Moscow, RUSSIA
|
|
Media Placement
|
RT Moscow, RUSSIA
|
|
PR
|
RT Moscow, RUSSIA
|
|
Production
|
RT Moscow, RUSSIA
|
Credits
| Kirill Karnovich-Valua |
RT |
Deputy Editor-In-Chief, Creative and Innovations Director |
| Gleb Burashov |
RT |
Social media |
| Timur Zolotoev |
RT |
Head of Social Media |
| Revaz Todua |
RT |
Web-designer |
| Yaroslav Yarolavov |
RT |
Web-designer |
| Boris Gorlov |
RT |
Head of Creative dept. |
| Victoria Milovanova |
RT |
Creative dept., producer |
| Alexander Skryabin |
RT |
Director |
Brief Explanation
Just imagine, Russia’s Tsar Nicholas II after signing a forced abdication in March 1917 instead of usual cigarette is first reaching for… his iPhone. #1917LIVE is the project which aims to tell the story of the Russian Revolution through real-time tweeting from a network of linked accounts. To promote the project we tried to animate the idea on screen with a series of teasers. The series consist of 4 online teaser videos featuring historical figures – Russia’s last Emperor Nicholas Romanov, Bolshevik leader Vladimir Lenin, the student living in Petrograd and an Army captain. The teasers recreate the events and atmosphere of 1917: the day the Tsar abdicated on a train, times of hunger in Petrograd, soldiers, Vladimir Lenin’s defining speech. Once the viewer is immersed into the intrigue of 1917 – a sudden twist occurs: all historic characters grab their mobile devices and casually log into Twitter.