FROM SAND

TitleFROM SAND
BrandUBISOFT
Product/ServiceASSASSIN'S CREED
Category A08. Use of Licensed or Adapted Music
Entrant DDB PARIS, FRANCE
Idea Creation DDB PARIS, FRANCE
Idea Creation 2 UBISOFT Paris, FRANCE
Production EDDY Paris, FRANCE
Production 2 MPC New York, USA
Production 3 THE Paris, FRANCE
Credits
Name Company Position
Alexander Kalchev DDB Paris Executive Creative Director
Benoit Oulhen DDB Paris Copywriter
Mickaël Jacquemin DDB Paris Art Director
Marie-Elise Archambaud DDB Paris Account Manager
Karl Come-Corneille DDB Paris Account Supervisor
Alban 404 - Game Advisor
Sébastien Genty DDB Paris Planning Director
Dominique Castellano DDB Paris Planner
Quentin Moenne Loccoz DDB Paris TV Producer
Geoffroy Sardin Ubisoft Vice-President
Guillaume Carmona Ubisoft Marketing Director
Clément Prevosto Ubisoft EMEA Marketing Group Manager
Justine Toxé Ubisoft Advertiser Supervisor
Lars Wagner Eddy Producer
Jean-Francois BOURREL Eddy Producer
Rob PETRIE Eddy Director
Alexandre RABIA THE Music supervisor
Max RICHTER - Composer

Brief Explanation

The film is a contemplative immersion into the world of Assassin’s Creed Origins, bathed in crepuscular light and carried by Max Richter’s music. A tribute to ancient Egypt’s beauty as much as a metaphor of its frailty, it shows symbols and achievements of this whole civilization being swept away by the wind. An Egyptian cat in a market, a heart in the hands of a priest, statues, boats on the Nile, soldiers, pyramids … the phenomenon spreads, eventually turning a whole city into sand. Bayek, the hero of the game, makes his appearance in a deserted street of the city. His son appears in front of him, but as his father tries to hold him in his arms, the boy vanishes away.Bayek stands before a huge cloud of sand approaching. He disappears into the cloud. Super : Where it all ends, it begins.