Title | FROM SAND |
Brand | UBISOFT |
Product/Service | ASSASSIN'S CREED |
Category |
A08. Use of Licensed or Adapted Music |
Entrant
|
DDB PARIS, FRANCE
|
Idea Creation
|
DDB PARIS, FRANCE
|
Idea Creation 2
|
UBISOFT Paris, FRANCE
|
Production
|
EDDY Paris, FRANCE
|
Production 2
|
MPC New York, USA
|
Production 3
|
THE Paris, FRANCE
|
Credits
Alexander Kalchev |
DDB Paris |
Executive Creative Director |
Benoit Oulhen |
DDB Paris |
Copywriter |
Mickaël Jacquemin |
DDB Paris |
Art Director |
Marie-Elise Archambaud |
DDB Paris |
Account Manager |
Karl Come-Corneille |
DDB Paris |
Account Supervisor |
Alban 404 |
- |
Game Advisor |
Sébastien Genty |
DDB Paris |
Planning Director |
Dominique Castellano |
DDB Paris |
Planner |
Quentin Moenne Loccoz |
DDB Paris |
TV Producer |
Geoffroy Sardin |
Ubisoft |
Vice-President |
Guillaume Carmona |
Ubisoft |
Marketing Director |
Clément Prevosto |
Ubisoft |
EMEA Marketing Group Manager |
Justine Toxé |
Ubisoft |
Advertiser Supervisor |
Lars Wagner |
Eddy |
Producer |
Jean-Francois BOURREL |
Eddy |
Producer |
Rob PETRIE |
Eddy |
Director |
Alexandre RABIA |
THE |
Music supervisor |
Max RICHTER |
- |
Composer |
Brief Explanation
The film is a contemplative immersion into the world of Assassin’s Creed Origins, bathed in crepuscular light and carried by Max Richter’s music. A tribute to ancient Egypt’s beauty as much as a metaphor of its frailty, it shows symbols and achievements of this whole civilization being swept away by the wind. An Egyptian cat in a market, a heart in the hands of a priest, statues, boats on the Nile, soldiers, pyramids … the phenomenon spreads, eventually turning a whole city into sand.
Bayek, the hero of the game, makes his appearance in a deserted street of the city.
His son appears in front of him, but as his father tries to hold him in his arms, the boy vanishes away.Bayek stands before a huge cloud of sand approaching.
He disappears into the cloud.
Super : Where it all ends, it begins.